Posted on Sunday, 1st January 2012 by Hanna
In recent years the meal delivery segment within the diet industry has exploded, with more and more brands trying to break off their piece of the fresh-frozen pie. Some cater to customers on a national level, while others try to keep customers satisfied in their own backyards. While some have been around for decades, came on the scene in 2006 and quickly became a popular choice for dieters. The DIR community gave it a 95% User Approval Rating, something brands with longer histories strive to have. 
In a message to DIR on December 22 directly from Trim360s Anna Rachman, RD, she let us know that Trim360 will no longer be selling meal replacements, a service that will end before the close of 2011.
However, its not a full closure for Trim360. Rachman assured there are plans to continue. We are restructuring and will be an information web site providing nutrition advice by doctor and dietitian.
A request for more information about the closure and the plans to move forward were not immediately returned.
The meal delivery service, like many of them, focused on shipping portion-controlled meals to men and women across the country. Multiple plans to suit different dietary needs and lifestyles were provided, as well as more than 50 menu items. Meal delivery diets, like Trim360, offer their mostly female clientele the convenienc of not having to plan, prepare, or shop for healthy meals. These services reduce the need to count calories, measure proper portions, and often provide customers with quality chef-inspired meals that are simple as heat and eat.
Back in 2008, , another leader in meal delivery, announced in their annual report that the meal delivery segment was worth $1.5 billion and would exceed $2 billion in 2010. Market value is expected to grow as much as 13% in 2012. According to GII Research, in a report published May 2011, more than 30 brands compete in the meal delivery space, which includes , , , and. The report found that the average cost for these services runs $726 per month.
Be sure to turn to DietsInReview.com, the leading diet review site on the web, first for more information about any of the meal delivery diets you may be shopping. Start by reviewing our.
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Tags: Delivery, Meal Delivery
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