Posted on Wednesday, 21st July 2010 by Irvy
A couple of weeks ago I attended the Perform Better Functional Training Summit in Chicago. It was the 2nd of three Functional Training Summits they hold throughout the summer, with the 1st being in Providence, RI and the third still to come this August 6th-8th in Long Beach, CA.
While I was at the event I thought about how much fitness professionals could learn from Perform Better the company – so I decided to share some lessons I’ve taken away from doing business with them which could benefit all of our businesses:
- Deliver Value To Grow Your Business – I’ve attended about 10 Perform Better events and made numerous purchases from them and every time I’ve felt like I’ve gotten more than my money’s worth. In fact, to this point I’ve yet to come across someone who didn’t feel like they’ve received their money’s worth (or more) at any of the Perform Better events.This kind of consistent value that they deliver is the foundation of their success and should be the foundation of any businesses success. It’s as simple as this: In every transaction you have with a customer or client provide them with an experience that makes them want to do business with you again.
- Educate and the Sales Will Come – The Perform Better Summits, the Functional Movement Screen Workshops and all the other Perform Better events are all incredible sales vehicles without ever really ‘pitching’ anything. The key is simple – each of these events educates fitness professionals on how they can do a better job serving their clients.
This is a great way to generate sales in two ways:
- Any of the tools or resources used in the presentations are made available by Perform Better so if fitness professionals want to implement what they’ve learned, Perform Better offers solutions so they can.
- The fitness industry is notorious for turnover so by educating fitness professionals, Perform Better is essentially helping people stay in the industry, become more successful and in turn potentially become a long term customer.
How can you apply this? The more informed your clients are – the more successful they will be. If you educate them on nutrition, supplements and a supportive lifestyle, they’ll be more likely to reach their goals and more likely to stay with you as a client. Not to mention that if you provide some of t
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