Posted on Saturday, 17th December 2011 by Hanna
THURSDAY, Nov. 24 (HealthDay News) — Black Friday, the kickoff to the holiday shopping season, is as much about the quest as it is about getting good deals, according to a marketing expert.
“The more you build on the Black Friday adventure phenomenon, the more fun you’re likely to add to this holiday ritual,” Sheri Bridges, a marketing professor at Wake Forest University, said in a university news release.
Bridges offered a number of suggestions on how you can make the day after Thanksgiving a day to remember.
She suggested wearing something that puts you in a festive mood and is reserved specifically for holiday shopping.
Tags: Black Friday, Friday
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